It all began in 1969 when Phoenix Pools was established with the aim of revolutionizing the pool industry forever, by introducing a totally new concept in pool construction. The same material that had just revolutionized the boat industry. Fibre-reinforced polyester, commonly know today as fibreglass was to be used to manufacture the 1st fibreglass pool shell in South Africa. It took a few years for the public to accept the idea/concept. By the late 70's perseverance paid off and the public began discovering the many benefits and advantages of the pre-moulded fibreglass pools. It was not long after and fibreglass began revolutionizing the industry as it had done to the boat industry a few years earlier.
In the late 70's and 80's the seeming pool industry was booming and more than 5 000 Phoenix Pre-moulded Pools were manufactured and installed in South Africa. In the early 90's the pool market in South Africa began to decline rapidly as the economy began slowing down and the Home property market experienced a huge demand for smaller more affordable accommodation in the form of Townhouses and security complexes.
Poly Phoenix Fibreglass Products soon realized the pool market was changing rapidly and began experimenting with smaller pools and combining them with spa and swim jet options as the market for the smaller pool began to grow and the model range increased the concept proved so successful that before long Phoenix Pools could not longer meet the demand on both Manufacture and installation of its new range of pools. The Townhouse Pools concept was formed to meet this new and growing pool market. Based on 39 years experience in the industry a comprehensive system was devised whereby Poly Phoenix Fibreglass Products would concentrate on the manufacture of its products and a dealer network on independent licensed dealers who are fully trained to market and install the new Townhouse Pool Range with exclusive territorial rights to their specific areas.
By establishing this dealer network the increased demand for the Townhouse Pools could be met providing the standards and quality set by Phoenix Pools could be maintained and carried through to each licensed independent Townhouse Pools dealer. For this reason full compulsory training is provided in all aspects of the business as part of the Townhouse Pool licence Agreement.
The Townhouse Pool business opportunity is perfect for entrepreneurs who enjoy working outdoors, with a hands on approach and who are willing to learn and be prepared to spend time developing their business.
Office: +27 11 394 2220 / 1 Fax: +27 11 970 1382 E-mail: